Project type:

Catalog cover headlines

Written for:

Lake Champlain Chocolates

Art direction:

Stride Creative

Photography:

RL Photo Studio

Backstory: 

Lake Champlain Chocolates produces full-color catalogs to help drive mail-order sales, and I’ve had the pleasure to write their copy for a number of years—both as in-house copywriter and as a freelancer. Included here is a sampling of covers.

Headlines: 

2010-2011
Fresh. Pure. All Natural. Uncompromising.
Taste why our chocolates call Vermont home.
2011 Holiday
Glad tidings. Good cheer. Great chocolates.
2010-2011
Unwrap the taste of Vermont
2012 Holiday
May your holidays sparkle with taste
2013 Holiday
Deck the halls with chocolate!
2010-2011
Discover your love for chocolate
jim-lampman

Testimonial:

“Your work is great. Love the tone and how it rolls. What else can I say? – YOU GET IT!”  
– Jim Lampman | CEO, Lake Champlain Chocolates
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